Proven Methodology · No Hype, No Magic Formulas

How we turn invisible or chaotic businesses into orderly digital operations that generate steady, measurable commercial opportunities.

Retention rate ↑ 94%

12 months

Average collaboration without forced contracts or lock-ins.

Time to traction speed

21 days

From diagnosis to the first qualified lead in motion.

Initial audit

€0

Rigorous upfront diagnosis at no cost for companies in Galicia.

Operational Roadmap

Four chronological phases. One single technical standard.

We don't skip steps. We don't buy traffic on broken pages or optimize blindly without clean data.

PHASE 01 troubleshoot

Surgical Diagnosis & Data Analysis

Audit of your real traffic, web conversion, local competition in Pontevedra and budget leaks in your ads.

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Conversion leaks: We find out why 9 out of 10 visitors leave without calling or filling in a form.

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Competitor mapping: We analyze which keywords and ads are making money for your local rivals.

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Spend review: We clean up active campaigns burning budget on clicks with no purchase intent.

Estimated duration 3 to 5 business days
Diagnostic Deliverable

Local Opportunity Matrix

Loss from untargeted ads -38%
SEO potential for Pontevedra & Rías Baixas +185%

We deliver a straight-to-the-point verdict: what works, what should be switched off today and where the immediate return is.

Core Web Vitals & Tracking 100% Audited

Leak-Proof Infrastructure

Google Tag Manager setup with Consent Mode v2, local schema.org microdata and high-speed hosting on European servers.

✓ SpeedIndex: 0.9s (Desktop & Mobile)
✓ GA4 Enhanced Measurement + Server Side
✓ WhatsApp Click-to-Chat with dynamic UTMs
Phase priority Conversion before the click
PHASE 02 layers

Architecture & Foundation Setup

Web redesign, extreme speed optimization, pixel setup and conversion funnel before spending a single euro on advertising.

bolt Extreme Speed

Loads in under 1.2 seconds to ensure retention and maximum Google scores.

conversion_path Clean Funnels

Intuitive paths to the phone or form. No unnecessary friction.

Estimated duration 10 to 14 business days
PHASE 03 rocket_launch

Traction & Qualified Lead Generation

Launching technical SEO and targeted campaigns on Google and Meta for high-value customers, not junk traffic.

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Google Ads with pure intent: Ads for users already looking to hire your service today, removing irrelevant matches.

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Geo-targeted Local SEO: Owning the local map on Google Maps for Pontevedra, Vigo and key areas.

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High-impact Social Ads: Meta creatives backed by real testing and a compelling value proposition.

Estimated duration Ongoing / Weekly optimization
Targeting Criteria

Traffic with an open wallet

Two Lerez Digital analysts reviewing campaign targeting and audience metrics in Pontevedra

We filter meticulously to attract only prospects with a real budget to hire you, not the curious.

Looker Studio Live Dashboard

Your data on your phone in real time

Qualified Leads (This month) 43 contacts
Cost per Lead (CPA) 14.20 €
Direct calls from Google Maps 29 received
Return on ad spend (ROAS) 4.8x
check Automatic 24/7 updates
PHASE 04 monitoring

Live Measurement & Continuous Optimization

A real-time Looker Studio dashboard where you see calls, forms and sales — no misleading 50-page PDFs full of technical fluff.

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Business metrics, not vanity metrics: We only care about invoiced euros, cost per opportunity and the net margin generated.

schedule

Bi-weekly improvement sprints: We reallocate budget to the best-converting channel every 15 days.

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Session recordings (Hotjar): We watch how your real customers navigate to fix navigation blockers.

Reporting frequency Live + monthly meeting
Ethics & Clarity

Lerez Digital Transparency Manifesto

The rules of the game clear from minute one. No contract surprises, no inflated jargon.

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What we ALWAYS do

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Full ownership of your accounts

Your domain, hosting, website and Google Ads and Meta accounts are and will remain 100% yours. If you ever stop working with us, take everything with a click.

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Plain-language explanations, no techno-babble

We don't dazzle you with acronyms to sound smarter. We talk about customers, calls, margins, profitability and real sales.

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20-minute executive meetings

We respect your time as business owners. Our sessions cut to the chase: concrete decisions, lessons from the period and next steps.

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What you will NEVER see at Lerez

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Forced 12-month lock-ins

We never hold anyone hostage with abusive clauses or fine print. You stay with us month after month because you see customers coming in, not because of a contract.

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Inflated reports full of empty "impressions"

We reject vanity metrics. 10,000 people seeing a banner doesn't pay payrolls. We report exclusively conversions and sales.

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Handing your account to unsupervised interns

Your project is led directly by senior consultants from Pontevedra who know the Galician market, its business fabric and the real technical operation.

Tech Stack

Cutting-edge tools backing every decision

We use the global industry's standard technology, custom-implemented for your business in Pontevedra.

insights Google Analytics 4 Advanced Telemetry
web WordPress Flexible, Secure CMS
shopping_cart WooCommerce B2B & B2C Commerce
search SEMrush SEO Intelligence
campaign Meta Ads Manager Audiences & Retargeting
dashboard Looker Studio Live Dashboards
star star star star star Audited Real Case
"We had been paying €800 a month to a Madrid agency that sent us an incomprehensible PDF and not a single call. With the Lerez Method, within 40 days our phone was ringing daily with clients from Pontevedra and Vigo ready to close quotes."
Portrait of an experienced Spanish business owner from Pontevedra wearing a navy blazer and white collared shirt, confident and approachable expression, natural professional lighting

Manuel Domínguez

Managing Director · Structures & Renovations Rías Baixas

Limited to 3 Projects per Month

Ready to get your digital lead generation in order?

Book a 30-minute 1-on-1 strategy session. We analyse your website and your numbers live, with zero commercial obligation.

  • check Express diagnosis of your local competition on Google
  • check Leak detection on your current page or store
  • check Technical action plan in 3 priority steps
Book Strategy Session 30 Min calendar_month
verified_user 100% Free · Straight to a Senior Consultant
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